Our Story

Reelcraft products began as the Equipment Corporation, in Delta, Ohio and supplied hose reels to distributors. In 1971, after many changes in ownership, the company was renamed Reelcraft Industries and began manufacturing hose reels. Reelcraft joined Madison Industries on June 30th, 2017.

Madison Industries is one of the largest and most successful privately held companies in the world. They build entrepreneurially driven, branded market leaders that are committed to making the world safer, healthier, and more productive by creating innovative solutions that deliver outstanding customer value. The team at Madison is committed to building something truly remarkable that long outlasts them while coaching others to reach their highest potential.

Better Together

Reelcraft’s mission to make the world safer, healthier, and more productive starts from within—the Reelcraft team. Workplace values are reflected in the quality of work put into every component of the reel. From engineering to assembly to shipping, each department strives to prioritize in the following values: respect, fairness, trust, integrity, opportunities for advancement, results, work-life balance, and impact on the world.

For over fifty years, we’ve worked to make our reels stronger, more reliable, more durable, and easier to use. Our reels make work safer and easier—and that’s something we’re pretty proud of.